Your 3D-printed Name on the Blinkers
Mini, a subsidiary of BMW, is banking on personalization in its new line of cars. The British manufacturer plans to offer customers the option to apply their own designs to add-on components such as turnsignal inserts, decorative interior lining, and LED door projectors. These parts will be 3Dprinted and delivered in the space of just a few weeks.
In realizing this new »Mini Yours Customised « project, the BMW group entered into strategic partnerships with Carbon, EOS, and Hewlett-Packard. Mini itself states that one of the aspects it focused on was »delivering a high quality of plastic«.
These upgrades can be selected, designed, and ordered through Mini's online shop. In addition to providing their own lettering, interested customers can choose from a variety of colors, patterns, and surface textures. Mini also points out that these parts can be replaced as often as drivers want – when it comes time to sell a vehicle, for example. According to the company, these options will be made available in the course of 2018.