FORMNEXT 2020 TO TAKE PLACE PURELY VIRTUALLY
Rising infection figures worldwide and increasing travel restrictions: Formnext 2020 will be carried out purely virtually. The digital event will be named »Formnext Connect«
2020/09/06 — Formnext 2020 was previously planned as a hybrid trade fair, that is, with the on-site event at the Frankfurt exhibition grounds plus a digital add-on component. »The current rise of the Covid-19 infection figures in Germany, Europe and around the world have led to increasing uncertainty among exhibitors and visitors. Together with the renewed tightening of official and in-house travel restrictions, this will no longer allow the otherwise highly international Formnext to be carried out in the accustomed quality,« stated Petra Haarburger, President of Mesago Messe Frankfurt.
»We have been planning Formnext 2020 for months now. We have done this consistently and with the full support of our Exhibitor Advisory Board and with the highest level of protection and safety for the health of our exhibitors and visitors. In doing so, we examined the entire layout of the fair from scratch from the halls with all entrances, booths, to the aisles. We devised completely new stand construction packages, spacing and communication areas in accordance with the health and hygiene concept agreed with the authorities. Our disappointment at the end of the summer is all the greater now that we have to recognize that the course of the pandemic is destroying our efforts to make these personal encounters possible again,« explained Sascha F. Wenzler, Vice President Formnext Mesago Messe Frankfurt.
LEADING THE WAY OUT OF THE RECESSION
In the course of the crisis, the additive manufacturing industry has clearly demonstrated the potential that lies in flexible, diversified and decentralized production. There is no doubt that AM will be one of the leading technologies that will lead the way out of the recession. It will play a major role in the development of new products, the design of resilient supply chains and the development of sustainable business models.
»An exchange between technology providers and users is absolutely necessary for this, and we are now putting all our energy into the realization of a virtual Formnext, the Formnext Connect,« Wenzler continued. »It will be the central virtual platform for business and knowledge exchange for the global AM community at the end of the year.«
INTELLIGENT MATCHMAKING, LIVE STREAMS, AND MORE
Formnext Connect will start as a virtual event from 10 November 2020 and will offer a wide range of digital services. At the heart of this digital format are exhibitor profiles and a state-of-the-art matchmaking tool that will connect digital participants and suggest products and manufacturers in line with their interests. Matches will be determined by a self-learning algorithm based on users’ input and behavior. If both parties agree, video calls or meetings can be arranged.
Along with the matchmaking tool (which will also have a calendar function for added convenience), Formnext Connect will feature an array of attractions – such as conferences, seminars, presentations, and award ceremonies – as live digital streams or downloadable content.
For exhibitors, the event is set to provide corresponding digital packages that will include a digital presence with extensive company and product profiles (and related videos), a chat function, and instruments for lead generation and tracking.